Case Study - Overcome your fears, find your match
Find love in the face of fear — Phobia is a dating app that matches users based on their mutual phobias so they can be scared together.
- Client
- Phobia
- Year
- Service
- Design
Overview
Noticing incredibly high churn, the team at Phobia came to the conclusion that, instead of having a fundamentally flawed business idea, they needed to improve their onboarding process.
Previously users selected their phobias manually but this led to some users selecting things they weren’t actually afraid of to increase their matches.
To combat this, we developed a system that displays a slideshow of common phobias during onboarding.
The next phase is a VR version of the onboarding flow where users are subjected to a series of scenarios that will determine their fears. We are currently developing the first scenario, working title: “Jumping out of a plane full of spiders”.
What we did
- Design
The team at CipherCode Design Studio went above and beyond with our onboarding, finding innovative solutions to streamline processes and enhance user experience.
CTO of Phobia